Introducing The Hidden Gems of Music Tourism

A new traveller’s guide offering 40 curated music itineraries to explore the world’s most vibrant local music scenes.

Recommended Itinerary: The Miami Sound

Sound Diplomacy’s Events & Education team is proud to introduce The Hidden Gems of Music Tourism, a traveller’s guide showcasing the best music destinations to explore in 2025. More than just a guidebook, Hidden Gems is a unique catalogue and online experience designed to immerse travellers in the heart of a city’s music scene—just like a music-loving friend would if you were visiting their city.

Featuring 40 one-day itineraries, curated by local Sonic Gem Seekers from around the world, the guide takes readers on a journey through the sounds of cities like Ulaanbaatar, Melbourne, Salvador de Bahia, and Paris. Whether you’re looking for a deep dive into underground venues, family-friendly music trips, or hidden high-fidelity audio bars, Hidden Gems provides expert recommendations to help travellers connect with a place through its music.

To complement the launch, the guide includes a music discovery video game, developed in collaboration with Pindrop. Described as ‘GeoGuesser for Music Enthusiasts,’ the game invites users to test their knowledge of global music scenes while uncovering new sounds.

The Hidden Gems of Music Tourism is the ultimate resource for travellers looking to experience the world through music. Download the guide today and start exploring the sounds of cities across the globe.