10 YEARS OF MUSIC CITIES EVENTS!

As we mark the 10th anniversary of our Music Cities Events brand, we're taking our vision further with the launch of Sound Diplomacy Events & Education.

ABOUT SOUND DIPLOMACY EVENTS AND EDUCATION

Ten years ago, we launched our Music Cities Events (MCE) brand alongside the first-ever Music Cities Convention (MCC). We aimed to showcase the transformative power of music for cities. Today, we’re taking that vision further with the creation of Sound Diplomacy Events & Education, a new division of Sound Diplomacy.

Since the first MCC, MCE has grown into a pioneering brand, hosting 40+ conferences & events, and welcoming over 10,000 participants from across five continents. Our events have connected artists, policymakers, and innovators, sparking international dialogue, learning and collaboration. On top of this, the brand now also includes the annual Music Cities Awards, and the digital Music Cities Community.

To complement our events, we’ve now also organised educational programmes, like the 2023 European Music Cities Exchange, a 12-month virtual programme as part of Kirklees 2023 Year of Music, and we have an upcoming programme for the Saudi Arabian Music Commission. Then beyond our flagship events and educational programmes, we’ve also supported third-party events & projects such as curating high-level speakers for the Keychange U.S. Launch and producing a networking event at Smart City Barcelona for City Lab Berlin.

We’re not just hosting events; we’re utilising music and the creative industries to drive community development, tourism and economic growth globally.

OUR UPCOMING EVENTS

MUSIC CITIES AWARDS

Riyadh, Saudi Arabia
8 December 2024

Riyadh, Saudi Arabia
8 - 10 December 2024

RIYADH MUSIC CITIES CONVENTION

Global Launch
December 2024

THE HIDDEN GEMS OF MUSIC TOURISM

Xichang, China
April 2025

XICHANG MUSIC TOURISM CONVENTION

FAYETTEVILLE, AR MUSIC CITIES CONVENTION

Fayetteville, Arkansas, USA
15 - 18 September 2025

Anguilla music tourism convention

Anguilla, Caribbean
4 -7 November 2025

OUR IMPACT

6x Continents represented

400+ Cities represented

85+ Countries represented

40+ Events

350+ Presentations,
Panels &
Workshops

10,000+ Attendees

Our conferences generate 3 dollars of economic expenditure for every dollar invested by the host city

ECONOMIC IMPACT OF OUR EVENTS

Social/Earned Media Impact From Recent Events

3+ million
Social Media Reach

200+ million
Earned Media Reach

OUR EXPERTISE

Music Cities Events

Our Music Cities Events brand organises the biggest international conferences on music cities, music policy, and music tourism. It produces the leading international awards ceremony on music cities, the Music Cities Awards, and runs the Music Cities Community, the first-ever platform for professionals in all industries using music to create more value in towns, cities, and places.

Educational Programmes

Our Events & Education team provides world-leading cross-sectoral educational services for those looking to utilise music and the creative industries for community development, tourism and economic growth. Our past projects include capacity-building programmes, content planning for education cohorts and communities, and short engagements like workshops, roundtables, and presentations. 

We can create tailored virtual or in-person educational programmes for any budget.

Third-Party Event or Project Support

We also offer our expertise & network in music cities, the creative industries and governments for support with content programming, growing audiences, and in global promotion.

OUR brands

Explore some of our work

  • “Just wanted to say thanks and congratulations on the conference last week in Huntsville! It’s fantastic to be in the same room with so many people who speak the same language and understand the power music can have on city life. I learned a lot, and had great conversations”

    Aaron Friedman, Executive Director Make Music Day

  • So grateful for this event that brought together so much of what i love, all in my home state of mississipi

    Sheretha Bell - Vice President, Brand, Atlanta Convention & Visitors Bureau | Discover Atlanta

  • the music tourism forum was amazing. the main thing for me was the people i got to meet: really interesting people who I'll keep in touch with

    Kevin McManus, Head of UNESCO City of Music Liverpool

  • I still feel so drunk on creativity and innovation. i had so many amazing conversations with people from all over our planet

    Anitra Parish, Founder & CEO, ADO Foundation

CONNECT WITH US

Tulsa Music Cities Convention

Are you interested in learning more about hosting one of our events and educational programmes, or the different ways in which we can support your projects?

Then write to us at pablo@sounddiplomacy.com