10 YEARS OF MUSIC CITIES EVENTS!
As we mark the 10th anniversary of our Music Cities Events brand, we're taking our vision further with the launch of Sound Diplomacy Events & Education.
ABOUT SOUND DIPLOMACY EVENTS AND EDUCATION
Ten years ago, we launched our Music Cities Events (MCE) brand alongside the first-ever Music Cities Convention (MCC). We aimed to showcase the transformative power of music for cities. Today, we’re taking that vision further with the creation of Sound Diplomacy Events & Education, a new division of Sound Diplomacy.
Since the first MCC, MCE has grown into a pioneering brand, hosting 40+ conferences & events, and welcoming over 10,000 participants from across five continents. Our events have connected artists, policymakers, and innovators, sparking international dialogue, learning and collaboration. On top of this, the brand now also includes the annual Music Cities Awards, and the digital Music Cities Community.
To complement our events, we’ve now also organised educational programmes, like the 2023 European Music Cities Exchange, a 12-month virtual programme as part of Kirklees 2023 Year of Music, and we have an upcoming programme for the Saudi Arabian Music Commission. Then beyond our flagship events and educational programmes, we’ve also supported third-party events & projects such as curating high-level speakers for the Keychange U.S. Launch and producing a networking event at Smart City Barcelona for City Lab Berlin.
We’re not just hosting events; we’re utilising music and the creative industries to drive community development, tourism and economic growth globally.
OUR UPCOMING EVENTS
MUSIC CITIES AWARDS
Riyadh, Saudi Arabia
8 December 2024
Riyadh, Saudi Arabia
8 - 10 December 2024
RIYADH MUSIC CITIES CONVENTION
Global Launch
December 2024
THE HIDDEN GEMS OF MUSIC TOURISM
Xichang, China
April 2025
XICHANG MUSIC TOURISM CONVENTION
FAYETTEVILLE, AR MUSIC CITIES CONVENTION
Fayetteville, Arkansas, USA
15 - 18 September 2025
Anguilla music tourism convention
Anguilla, Caribbean
4 -7 November 2025
OUR IMPACT
6x Continents represented
400+ Cities represented
85+ Countries represented
40+ Events
350+ Presentations,
Panels &
Workshops
10,000+ Attendees
Our conferences generate 3 dollars of economic expenditure for every dollar invested by the host city
ECONOMIC IMPACT OF OUR EVENTS
Social/Earned Media Impact From Recent Events
3+ million
Social Media Reach
200+ million
Earned Media Reach
OUR EXPERTISE
Music Cities Events
Our Music Cities Events brand organises the biggest international conferences on music cities, music policy, and music tourism. It produces the leading international awards ceremony on music cities, the Music Cities Awards, and runs the Music Cities Community, the first-ever platform for professionals in all industries using music to create more value in towns, cities, and places.
Educational Programmes
Our Events & Education team provides world-leading cross-sectoral educational services for those looking to utilise music and the creative industries for community development, tourism and economic growth. Our past projects include capacity-building programmes, content planning for education cohorts and communities, and short engagements like workshops, roundtables, and presentations.
We can create tailored virtual or in-person educational programmes for any budget.
Third-Party Event or Project Support
We also offer our expertise & network in music cities, the creative industries and governments for support with content programming, growing audiences, and in global promotion.
OUR brands
Explore some of our work
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Kirklees year of music
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![CityLab Berlin Networking Event]()
CityLab Berlin networking event
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![Music Cities European Exchange]()
Music Cities European Exchange
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Huntsville Music Cities Convention
CONNECT WITH US
Are you interested in learning more about hosting one of our events and educational programmes, or the different ways in which we can support your projects?
Then write to us at pablo@sounddiplomacy.com