manchester, uk
CLIENT OAK VIEW GROUP
PROJECT CO-OP LIVE ARENA FEASIBILITY
DATE JUNE 2019
CHALLENGE
Manchester has long been a central hub for live entertainment, with a rich musical heritage and a thriving events scene. However, with demand for large-scale events on the rise, the city faces a critical question: should it remain a one-arena city or expand to accommodate a second venue?
To explore this decision, Oak View Group commissioned a comprehensive market assessment to evaluate the potential impact of introducing a second arena. Drawing on international, national, and local live entertainment data, the study provides insights into how a new arena could meet growing demand, enhance Manchester’s cultural profile, and reinforce its position as a leading destination for live music and entertainment in the UK.
strategy
Sound Diplomacy deployed a rigorous methodology that combined historical data analysis with projections based on trends in ticket sales, attendance, and revenue growth in live entertainment arenas worldwide. Projections were modelled for both one- and two-arena scenarios in Manchester, referencing case studies like the dual performance of Wembley Arena and the O2 Arena in London to gauge the potential impacts of competition and collaboration within a city.
Findings & Outcomes
Based on the work and insights by Sound Diplomacy, Oak View Group moved forward with the development of the UK’s first music-first arena. The new Co-op Live Arena redefined live entertainment with a design focused on fan experience, featuring the largest floor space of any indoor venue in the country and a sound bowl layout that enhances acoustics and visibility. The Arena's cutting-edge technology, low ceiling, and tiered seating bring fans closer to the action, providing an immersive concert experience.
Additionally, Co-op Live set a new standard for accessibility by prioritising accessibility, community, and sustainability with features such as hearing loops, step-free access, and advanced soundproofing, the venue is designed to be inclusive while minimising impact on nearby residents.
By embracing a second arena, Manchester has unlocked new economic opportunities, enhancing tourism, creating jobs, and reinforcing its reputation as a city deeply committed to live music and entertainment.
